Placement and management of the customer relationship
We "search" for and with our clients and we help them to measure the customer satisfaction by a series of integrated activities through multiple communication channels (desk, phone, web, personal interview..):
- Qualitative analysis
- Motivational analysis
- Scenario’s analysis
- Focus Group
- Business Image perceived analysis
- We manage listening panel with clients or end-user
- we built online conversation and communities.
2.0 web revolution emphasized the possibility of listen and dialog with a specific person who is looking for an information in the specific moment he need it. The Social Media, properly used, are actual analysis lab and scenario's indicators.
The two-ways communication enabled by the web contributes to the riformulation of the definition of Market Research therefore the analysis time can not be the same as before, otherwise it risks to return an image already obsolete of the research object. The researches which ends up in a drawer or in a server's folder are not part of KAOS DNA!
"The only true voyage of discovery, the only fountain of Eternal Youth,Marcel Proust
would be not to visit strange lands but to possess other eyes"